Storefront research
A focused review of the countries and localizations that matter for the app, with public store evidence kept separate from estimates.
Features / Human iOS ASO
Know what to change—and why.
Improve ASO turns your live App Store listing, relevant competitors, keyword evidence, and product promise into rewritten metadata and a clear release plan.
01 / Core deliverables
More than a score. A decision-ready ASO plan.
The work covers discoverability and conversion together, because ranking for a query only matters when the right person chooses the app and reaches value.
Relevant competitors
Comparison against apps the same user might choose for the same job—not a random list of category leaders.
Keyword priorities
Relevant search themes ranked by intent, opportunity, fit, and realistic use across the app name, subtitle, and private field.
Rewritten metadata
Specific title, subtitle, and keyword-field directions that work together within Apple’s limits and avoid wasteful repetition.
Conversion direction
A review of the first screenshots, promise, ratings, reviews, price expectations, and other points that can block the download.
Localization map
Storefront-specific opportunities and gaps organized into App Store Connect localizations your team can review and implement.
Rollout order
A prioritized list of what to ship first, what to validate next, and what should wait until stronger evidence exists.
Evidence notes
Recommendations explain the source and reasoning so you can challenge a conclusion, update it, or reuse the method later.
Human review
Rok reviews the app and writes the recommendations. The deliverable is not an automatically generated health score.
02 / Plans compared
Choose the level of help you need.
Start with one decision-ready report, add implementation help, or keep an ongoing ASO cadence across a portfolio.
| Plan | Best for | What is included | Your role | Cadence |
|---|---|---|---|---|
| Report Fastest start | One iOS app that needs a clear first ASO plan | Storefront research, metadata rewrite, competitor review, conversion direction, and rollout order | You review and implement the recommendations | One time |
| Snapshot | A founder who wants the report and implementation support | Everything in Report, plus one approved metadata implementation pass in App Store Connect | You approve; Improve ASO applies the agreed metadata | One time |
| Growth | A small team managing up to three iOS apps | Ongoing storefront strategy, release priorities, and per-app direction | Your team ships with recurring strategic support | Every 6 months |
| Studio | A portfolio owner managing up to ten iOS apps | Portfolio ASO, per-app reporting, and cross-app opportunity review | Your team coordinates releases across the portfolio | Every 6 months |
Delivery: Report and Snapshot work is delivered within three business days after payment and complete intake. Rankings, downloads, and revenue are not guaranteed.
03 / What happens
From one App Store URL to a release plan.
Share the app
The live iOS App Store URL is enough to start. Your private keyword field, priority markets, and known competitors are helpful but optional.
Research and review
I inspect the listing, search context, competitors, localizations, visible conversion story, and the product promise.
Receive priorities
You get the recommended metadata, evidence, caveats, and implementation sequence—organized to support a real release.
04 / Beyond organic ASO
Apple Ads and coaching when a report is not enough.
These are separate services, designed for learning from paid search or making decisions with ongoing support.
Apple Ads
Discovery provides campaign structure, keyword themes, bid guardrails, and a review of the searches that appeared. Scale adds ongoing search-term mining, bid updates, negative-keyword work, and a monthly summary for up to three apps.
Coaching
Office Hours is a weekly small-group ASO and Apple Ads review. A Private Sprint gives one app four focused sessions around one important objective, with written priorities after each call.
05 / Boundaries
What the service does not pretend to do.
Not included
- guaranteed rankings, installs, subscriptions, or revenue
- Android or Google Play optimization
- unapproved App Store Connect changes
- unlimited creative production or app redesign
- private competitor data presented as fact
What you can expect
- specific recommendations tied to your app
- clear separation of evidence and estimates
- copy that respects current metadata limits
- priorities that acknowledge time and team constraints
- an honest view of what ASO can and cannot fix
06 / Questions
Before you order.
Do I need an ASO tool subscription?
No. Improve ASO includes the research needed for the report. A tracking tool can still be useful afterward if you want ongoing ranking history and self-serve research.
Will you change my App Store listing?
The Report gives you recommendations to implement. Snapshot includes one approved metadata implementation pass in App Store Connect.
Does the report include screenshots?
It includes conversion and screenshot direction. It does not include full screenshot design production unless separately agreed.
Can you cover several countries?
Yes. Recommendations are grouped into relevant App Store Connect localizations. The report prioritizes markets rather than treating every storefront as identical.
How is this different from ASO software?
Software gives you ongoing data and workflows. Improve ASO gives you a human interpretation, rewritten recommendations, and an ordered plan. The service-vs-software comparison explains when each is the better buy.
Ready for a clearer ASO release?
Start with the Report, add implementation support with Snapshot, or compare Improve ASO with self-serve tools first.