Start with the real app
The product, current listing, audience, business model, reviews, and storefront context come before a large keyword export.
About / The person behind the report
I built the help I wanted as an iOS developer.
I’m Rok Gregorič. I’ve spent more than 15 years building iOS apps, and I created Improve ASO to turn store data into specific decisions a developer can actually ship.
01 / Why Improve ASO exists
Dashboards collect evidence. Someone still has to choose.
ASO tools are useful for finding keywords, monitoring rankings, and comparing public storefront data. But a chart does not decide which audience matters most, which promise the app can credibly make, or which change should ship first.
As an independent developer, I kept seeing the same gap: plenty of scores and suggestions, but very little help turning them into a focused App Store release. Small teams do not need another pile of possibilities. They need a defensible recommendation, the reasoning behind it, and a clear rollout order.
That is why I built Improve ASO. I review the live listing as a developer and buyer would, research the storefronts and competitors that matter, rewrite the metadata, connect the first screenshots to the search promise, and rank the next actions by impact and effort.
15+ yearsbuilding iOS apps
Humanresearch and review
iOS onlydeliberately focused
02 / Principles
What I wanted the service to do differently.
Every report is built around decisions, evidence, and honest limits—not a proprietary score presented as certainty.
Separate facts from estimates
Public store data, Apple data, third-party estimates, and hypotheses are useful in different ways. The report should make that boundary visible.
Recommend, don’t overwhelm
A smaller list of relevant, prioritized changes is more useful than hundreds of suggestions with no decision rule.
Connect search to conversion
The name, subtitle, keywords, screenshots, ratings, price, and product promise must tell one coherent story.
Design for a release
Recommendations include an order of operations so you know what to ship now, what to test later, and what to leave alone.
Be honest about outcomes
No ASO service can guarantee a ranking, download count, or revenue result. It can improve the quality of the decision and the learning loop.
03 / Fit
Built for people close to the product.
Improve ASO is a focused service for developers and small app teams that want practical storefront work without building an internal ASO department.
It is a good fit when…
- you have a live iOS app or a listing close to launch
- you want rewritten metadata, not only keyword data
- you need an outside view of positioning and competitors
- you want clear priorities your team can implement
- you value human reasoning and source transparency
It is not the right fit when…
- you need Android or Google Play optimization
- you only want a rank-tracking dashboard
- you expect guaranteed positions or download volume
- you need a large enterprise research platform
- the product is not ready for real users yet
04 / Keep exploring
See the work before you choose.
Want me to find the next best move?
Choose a human ASO report for your iOS app, or start with the sample to see how the recommendations are structured.