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App Store Localizations Guide for ASO Teams

Localization should not stop at translated keywords. The highest-performing teams align localized App Store metadata with in-app onboarding and activation outcomes.

What to localize first

• Title, subtitle, and keyword field by market search intent.
• Screenshots and feature callouts by local user motivations.
• Onboarding copy and first-session UX for top target locales.

How to measure localization impact

• Store listing conversion by locale.
• Onboarding completion by locale cohort.
• Activation and purchase conversion by locale.

Use the AKRO-in Localizations Viewer for metadata inspection and Funnels Localizations Analysis for downstream funnel quality.