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Onboarding Drop-off Playbook for Mobile Apps

Most growth teams over-focus on installs. Real gains usually come from reducing onboarding friction and improving activation speed.

Playbook

1. Map onboarding events and define one activation milestone.
2. Measure drop-off per step and rank bottlenecks by impact.
3. Segment by source, device, and country to find concentrated leaks.
4. Ship one high-impact fix and re-measure after 7-14 days.

For implementation, see Onboarding Funnel Optimization.